Tomorrow I will be facilitating a workshop on CUSTOMER SERVICE for managers and front line employees of a group that has two Golf Courses, Cabins, Summer Swimming Pool, Campground, Marina, Bait and Tackle Shop, Restaurant, and a Civic Center.
What does Customer Service mean to you? Is it important? Why? What tips would you offer? Do you have any Really GOOD Customer Service stories? Any REALLY BAD experiences? At least any that I could share?
Customer service is the provision of service to customers before, during and after a purchase.
According to Turban et al. (2002), “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation.”